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| From "Birth of a Mighty Industry" corporate history booklet by C.P. Halfhill, 1951. ~ Matich Family Collection |
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| Introducing the Tuna
IN 1903 WARMER CURRENTS LED SARDINES away from the San Pedro Bay.
In need of a new product, Albert Halfhill of the Cal Fish Company began
to experiment with other fish. The albacore tuna, more typical to
South American waters, had increased to the north, but its heavy oils
and blood red meat had long relegated it to a sport fish.
Halfhill
discovered a steaming process that reduced the albacore's oily flavor
and turned the meat an appealing shade of white.
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Tuna in Every Kitchen
AFTER THE WAR THE TUNA INDUSTRY SET IT SIGHTS on maintaining its level of production. Through the 1950s, the big-name canneries along with the Tuna Research Foundation* heavily marketed the nutritious, flavorful, easy-to-prepare attributes of canned tuna.
Colorful and upbeat promotional booklets were available through grocery stores, mail-order, and via children’s field trips through the canneries. The booklets showcased tuna recipes and often included homemaking tips, entertainment ideas, fishing trivia, and children’s games.
*The Tuna Research Institute was a private research institute located in the Ferry Building on Terminal Island.
TUNA BOOKLET GALLERY
History! - Recipes! - Entertainment Tips!
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| Colorful, compact promotional booklets of the 1950s and 1960s offered tuna industry historical vignettes as well as featured recipes and entertainment tips. |
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