From "Birth of a Mighty Industry" corporate history booklet by C.P. Halfhill, 1951. ~ Matich Family Collection
Introducing the Tuna IN 1903 WARMER CURRENTS LED SARDINES away from the San Pedro Bay.
In need of a new product, Albert Halfhill of the Cal Fish Company began
to experiment with other fish. The albacore tuna, more typical to
South American waters, had increased to the north, but its heavy oils
and blood red meat had long relegated it to a sport fish.
discovered a steaming process that reduced the albacore's oily flavor
and turned the meat an appealing shade of white.
Tuna in Every Kitchen AFTER THE WAR THE TUNA INDUSTRY SET IT SIGHTS on maintaining its level of production. Through the 1950s, the big-name canneries along with the Tuna Research Foundation* heavily marketed the nutritious, flavorful, easy-to-prepare attributes of canned tuna.
Colorful and upbeat promotional booklets were available through grocery stores, mail-order, and via children’s field trips through the canneries. The booklets showcased tuna recipes and often included homemaking tips, entertainment ideas, fishing trivia, and children’s games.